Marketing assignment task 1

Harvard Additional tips for Assignment 1 Assignment 1 Task 1 Define the business problem How long should your answer be?

Marketing assignment task 1

You are required to produce a comprehensive business report for Boots, proposing their marketing principles, strategy options and assessing the marketing environments where the company operates. In doing this, you need to address four main tasks as follows: The marketing process includes: This provides evidence for learning outcome — 1; Assessment Criteria 1.

Completion of this task should include reference to buyer behaviour and environment influences affecting the buyer. This provides evidence for Learning Outcome — 2; Assessment Criteria 2. Select one product and service of Boots and develop an extended marketing mix for both the product and the service.

With respect to either the product or service, identify and discuss additional elements of the marketing mix. Make reference to place, price, promotion and other relevant factors in relation to the chosen product or service.

This provides evidence for Learning Outcome — 3; Assessment Criteria 3. Explain, with examples including the product chosen abovehow marketing products differ from service products to a business such as Boots, and how service products may add value to marketing products.

Discuss differences between domestic marketing and international marketing. This provides evidence for Learning Outcome — 4; Assessment Criteria 4. Your answers should be based on case study material, your experience, research, investigation and analysis which you personally have carried out.

Your answers must be prefixed with each specific Learning Outcome the four Tasks.

Marketing assignment task 1

You should describe the principles you would adopt and thus demonstrate a clear grasp of theory, concepts and research evidence.

Learning Outcomes and Assessment Criteria In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit.

Marketing assignment task 1

The assessment criteria determine the standard required to PASS this unit. Learning outcomes Assessment criteria LO1: Understand the concept and process of marketing 1.

Marketing Mix Definition - 4Ps & 7Ps of the Marketing Mix

Be able to use the concepts of marketing principles, segmentation, targeting and positioning 2. Understand the individual elements of the extended marketing mix 3.

Be able to use the marketing mix in different contexts 4.

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Case Study Boots in an easily recognisable part of United Kingdom retail scene.We believe in excellence in execution of every task, whether it is a small assignment or a large global campaign. We have a rich portfolio of + customer, many of whom stayed with us for More than 10 years and for whom we provided website designing, development, and digital marketing services and achieved business goals by using original ideas with proven practices on time and within the budget.

Layout: 4 paragraphs: 1) Include statement declared in the task. 2) Give 2/3 reasons “for” the statement. 3) Give 2/3 reasons “against” the statement.

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