The growing population of Nigeria with over million people is also a high contributing factor to the profitability of fast food business in Nigeria. Amidst the current global crisis, one line of business in Nigeria that continues to promise greater returns on investment is the fast food business also known as Quick Service Restaurant. Despite the presence of economic, social and political dilemma in the country, the business continues to strive.
The Restaurant goldmine — How to start a food service business of your own in Africa today! View Larger Image Considering a food service business in Africa? Food is one of the most basic human needs. Everyone, including the rich and poor, must eat to survive.
As more Africans especially those living in cities cannot find the time, convenience or skill to cook for themselves, eating at fast food and casual dining restaurants is on a rapid rise.
The demand for prepared foods in many African towns and cities is massive and no one restaurant or fast food chain may be able to satisfy the market. City lifestyle is one the key drivers of demand for food service businesses like fast food outlets and dine-in restaurants in Africa.
Because of the demands on their time, people living in cities and towns are increasingly unlikely to cook their own meals. Due to reasons of convenience and maybe low costeating out has become a growing and popular trend in many African cities and towns.
Africa as a continent is more urbanized than India 30 percent and nearly as urbanized as China 45 percent. Currently, 52 African cities have a population of more than one million people. Byover million Africans will live in cities and the number of cities with more than one million people will reach As the size of African cities and towns continues to expand, the demand for more convenient eating options is bound to go through the roof.
Aside from the demand for basic meals, a growing number of Africans have developed a taste for, and can now afford, fine, foreign and upscale delicacies. As a result, ethnic and specialized restaurants like Chinese, Italian, Thai and Indian cuisine have become a common feature in many African cities.
However, the tastes and demands of the African market are very diverse. This makes it very difficult for any one restaurant type or business to dominate the food service market in Africa. We shall now look at the different options in this market and how you can target particular consumer segments to succeed in this business.
Top Considerations — Types of restaurants and food service business in Africa 1 Fast food and Quick Service restaurants These are basically the most common type of restaurants in Africa right now.
A fast food restaurant, sometimes known as a quick service restaurant or QSR, usually features a very limited menu. The food is normally cooked in bulk and in advance and is kept warm or hot throughout the day. Some other fast food outlets sell only snacks like hamburgers, pizza, barbecues and a variety of other quick snacks and foods.
Many of the existing fast food restaurants operating in Africa are owned by small businesses and individuals. Most of the upscale ones are part of a restaurant chain or franchise operation like KFC which provide standardized ingredients to each of its restaurants through controlled supply channels.
A modified version of the fast food restaurants are casual restaurants and mobile food centres. Casual restaurants have higher sit-in ratios, and customers can sit and have their orders brought to them. Mobile food services like food trucks often park outside worksites and are popular with factory and construction workers.
The atmosphere here is much more relaxed as clients who patronize this type of restaurant expect to spend some time enjoying their food and are likely to eat their meals within the location rather than take it away. They are full service restaurants that offer the finest in food, service and atmosphere.
They are also the highest priced type of restaurant you can operate and can be very capital intensive to set up.
They usually have specific and dedicated meal courses and the waiters and staff are absolutely professional and very well trained. With fine dining restaurants, a lot of attention must be given to detail.
The atmosphere of these restaurants usually feature very elaborate and exquisite furniture, lighting, layouts and tableware. As more Africans develop foreign tastes and more foreigners visit Africa for business and leisure, the number and popularity of these restaurants are on the rise.
The most popular ones on the continent are:Check out this detailed business plan: Fast Food Restaurant Business Plan Step 4: Execute your plan and open for business If you have properly thought through your restaurant business, and set up shop where your market can find you, it should only be a matter of time before your business starts to make good money.
You’re essentially the point person for the business, so wearing a lot of different hats is important. To stay ahead of the game, you’ll need to keep the following tips in mind: The greatest restaurant on Earth.
You don’t need to become the next P.T. Barnum as a marketer. But as . You may opt for a concise business plan or a detail business plan. Either of the two type will definitely serve the purpose, but I will recommend that you get a detailed business plan before you kick of the business.
Conduct a feasibility study in the area you want to start your fast food business in Nigeria. Should You Stick to the Business Plan or Change It? One of the hardest parts of business planning is answering this question: Do we stick to the business plan, or do we change it?
Here's how to decide if you should stay the course, or revise your business plan. If you plan to start and run a restaurant business successfully in Nigeria, Africa, or anywhere else around the world, you need to understand its pros and cons thoroughly, so you can put in the right amount of effort and dedication to make it a success.
You will agree with me that the fast food restaurant business is one of the most lucrative businesses in any country. This is because, food is a necessity and at such no one can do without it.
Fast food restaurant business have become very popular in Nigeria because of the quick nature of their services and varieties in food menu.