The media quickly named the product an e-reader, a limited use mobile device designed for downloading and storing content from online. These e-readers had the ability to upload books, magazines and even some newspapers almost instantaneously, but they were not in fullcolor nor did they have email, video and word processing capabilities like tablets, such as the iPad, HP Touchpad and Samsung Galaxy. As more tablets came to market, some mused about whether Amazon, the successful e-tailer, could credibly compete in the tablet war. By early Fall Apple thought they had the tablet market all wrapped up for the upcoming holiday season with their popular iPad tablet posting record sales.
This paper is a case study analysis of Amazon. In this paper, I look at the business strategy of Amazon. Special attention is given to five parts, including a historical overview, organizational structure, business operations, financial performance, and the future outlook of Amazon.
The historical overview chronologically describes landmark events of Amazons beginnings to their current position today. The companies departmental structure is categorized and briefly commented on in section two.
An analysis is provided for Amazons operations with a breakdown of major products and services offered. A comprehensive financial analysis of Amazon follows section four with matching insight that links performance to events and business strategies. The future outlook of Amazon is discussed last, offering a topical overview of where Amazons business interest is shifting.
Cloud computing, Computational advertising, E-book readers, Electronic commerce, Multimedia content creation, Multimedia streaming, Personalization, Recommender systems, Tablet computers, Web services.
For new businesses, effective innovation offered great potential through the World Wide Web. Jeff Bezos, founder of Amazon.
InBezos left his vice-president position at D. Shaw, a Wall Street firm, to move forward with his business idea that would soon become Amazon. Bezos planned his supply chain strategically from day one, placing the company headquarters in Seattle near a large book distributor in Oregon.
Two popular web portals Yahoo! Amazons mission statement still reflects these core concepts today: With this logistical design, Bezos was able to ship to over 50 states and 45 countries in July of He sought balance between capability, performance and low operations cost in the selling and delivery of books.
This is supplemented by their customer-oriented culture; not just a necessary task but also a value they believe makes Amazon profitable.
Specifically, this was performed by inline linking to Amazon titles and was one of their first vertically integrated moves.
Each case study is presented in a systematic fashion to facilitate learning, with the case, background, current relevance, economic issues, ethical issues, conclusions, recommendation and references discussed for each case. If you are searched for the ebook by Steven G Carley Kindle Publishing Bundle: Case Studies + Algebra, Trigonometry, and Statistics + Freud, Jung, Adler, Calkins, James + Motivation Theories. case study n. A detailed analysis of a person or group, especially as a model of medical, psychiatric, psychological, or social phenomena. case study a detailed analysis of a person or group with a particular disease or condition, noting characteristics of the disease or condition. Case studies are often used to call attention to new diseases or to.
The success of this program took hold inwhen large companies at the time such as Yahoo! Our goal remains to continue to solidify and extend our brand and customer base.
This requires sustained investment in systems and infrastructure to support outstanding customer convenience, selection, and service while we grow. They conducted business with over one and half million customers, reaching both the United States and countries.
IMDB aligned with his vision of distributing media and entertainment products, made evident when he promoted movie sales through it shortly after the acquisition. This decision was Amazons first transnational horizontal growth, adapting their business model to cultures that valued different books than their domestic consumers.
Amazon Marketplace allowed customers to compete with prices Amazon offered, which developed a win-win solution. Bezos rationalized the short-term stock sink between these years and reassured shareholders it was a result of temporary causes.
Bezos stated with confident and now proven accuracy: So, if the company is better positioned today than it was a year ago, why is the stock price so much lower than it was a year ago?
I was impressed with the revenue acceleration, but the margins are a sticky point. On August 25thAmazon publically announced their entry into the computational services industry. They were the first to offer cloud computing power in an easy to purchase, incremental model, dynamically scaling to client needs.
This declared Amazons successful entry as a technology services provider, still showing growth in Incontinued success of their e-book selection, the Kindle, and growing exchange efficiencies led to the announcement they had sold more digital books than printed ones. This was not by chance and instead an example of highly successful long term strategic planning with rational reactions as unpredictable events emerged.
Beyond the corporate offices, their fulfillment, customer service, data, and software development centers are located in many countries. An aggregate table from varying sources with a detailed breakdown by individual services and products can be seen in Appendix 1. Their mission statement loosely defines the products and services Amazon sells, instead discussing customer service as being critical to their success.
First, Amazon recognizes markets they can compete for customers in that are underserved by existing competitors.Except chapter 7 giving possible application to case study research, as written by Yin, the rest proves how statistics may help selecting and analyzing a small numbers of cases.
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