An analysis of the different types of alcohol advertising

December 13, CB Alcohol 9 Alcoholic beverages have been a popular drinking medium for celebrations, parties and whatever else we can find an excuse to drink them for a long period of time in our history here on this planet. These alcoholic beverages are usually classified under two major categories. Types of Alcoholic Beverages 1.

An analysis of the different types of alcohol advertising

Businesses have many choices of where and how to advertise, and each has its benefits and drawbacks. These companies can help you choose the best type of advertising and specific providers of it to give you the most for your advertising budget.

5 Alcoholic Types in Alcoholism Study

Choose the magazines your target audience reads. Research shows that print readers have longer attention spans and spend time reading the articles, which gives them more time to see your ad.

Also, print has staying power. While digital ads can be clicked away in an instant, magazines stay on a coffee table or desk for a month or more.

Broadcast Taps Another Sense The beauty of radio and television advertising is that it reaches people another way — through their ears.

While print and most other media rely on sight, broadcast ads interrupt what people are doing to talk to them. The more your ad airs, the more the listeners remember about it. Today, banner ads can flash and change content or even float across the screen. Video ads can pop up and play automatically or be clicked on by the user.

All of these can be targeted to specific websites and — sometimes — to specific people. For example, if someone searches for a product you sell or for your competitor by name, your ad pops up.

Types of Alcoholic Beverages

With Search Engine Marketing, you bid with other similar businesses to have your ad or your company appear higher up in the search list. Email Builds Customers If you have a current customer email list, you may already be sending them ads about specials, promotions and new products.

Be sure to promote your email list by asking people to sign up on your website and in your store if you have one. You can also expand your email base by buying lists of customers that are targeted in some way.

They could be targeted by ZIP code, by the type of business they are, or by many other criteria. Handle the emailing internally or hire a company to do it for you.

If you hire a company, make sure it sends emails at regular intervals and offers other services such as writing the emails for you. Many business owners create a Facebook page and believe they have a social media presence.

To attract more than current customers to it, you need to promote it, which means post frequently and pay to have your posts promoted. Ads of many kinds — from simple banners to videos — can be placed on social media sites including Facebook, LinkedIn, Tumbler, StumbleUpon, Twitter and others.DIFFERENT TYPES OF ADVERTISING Print Advertising – Newspapers, Magazines, Brochures, Flyers • The print media have always been a popular advertising medium.

Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several 5/5(6).

The different fermented and undistilled alcoholic beverages include Beer, Chicha, Cider, Icarinne Liquor, Palm Wine, Sake, Tapache, Tiswin and Wine Types of Beer This is one of the oldest forms of fermented alcoholic beverages. Analysis of alcohol and tobacco advertising restrictions: are they constitutional.

An analysis of the different types of alcohol advertising

The methods used for achieving this goal and resolving the tasks are: analysis of proposals to ban advertising, analysis of different types of target groups, situation analysis, comprehensive approach. examined the effects of alcohol advertising through four main types of studies: experimental research in controlled settings; econometric Alcohol Advertising: What Are the Effects?

Background: The Frequency and Content older content analysis studies of alcohol advertise-.

An analysis of the different types of alcohol advertising

Advertising and Alcohol Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children.

Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in. Alcohol advertising was represented as the sum of expenditures over media types (television, radio, outdoor) weighted for relative media impact based on the estimated number of people exposed to each.

What Are the Different Types of Advertising? |